Every limit and number in one place
The figures customers ask about most. If a number is quoted anywhere else and it disagrees with this page, this page is right.
| Standard price | $79.95 per 4 weeks, $159.90 per 8 weeks |
| Intro prices, first payment only | $19.95 for 2 weeks, $29.95 for 4 weeks, $49.95 for 8 weeks |
| Free tier | None. The trial is a paid subscription |
| Trial conversion | 2-week trial becomes the 4-week plan at $79.95 |
| Payment processors | Stripe (primary) and Paddle (backup), both connected. All payments currently run through Stripe |
| Projects per subscription | 1 |
| Additional projects | $59.95 per 4 weeks or $119.90 per 8 weeks, and that price is permanent for the project, renewals included. No two-week plan: that is an introductory option on a first project only. Added by you from the project switcher at the top of the sidebar, under Add new, under the same account. Billed separately on its own subscription |
| Links per project | 1 to build the project from, changed by the customer for free with the pencil next to it on the Product brief page, once per billing period (every 2 weeks on the 2-week plan, every 4 weeks on the 4-week plan, twice on the 8-week plan), and the change wipes the project. The other side of the same product can be added later for its own audit and action plan: an app listing on a project created from a website, or a website on one created from a listing. An added link cannot be changed or removed |
| Onboarding tasks | 17, completed manually |
| Product brief generation | About 2 minutes |
| Audience, Competitors, audit and action plan after Continue | About 10 minutes |
| Site audit dimensions (Website optimization) | 5: positioning, conversion clarity, trust signals, paywall and pricing, SEO basics |
| Listing audit dimensions (Listing optimization, App Store and Google Play) | 8: title with subtitle and keyword field, icon, screenshots and video preview, long description and promotional text, trust signals, localisation, technical health, monetisation transparency |
| Brief regenerations during onboarding | 3 |
| Applying edits to brief, audience and competitors | 30 credits per application. All three documents apply together as one application, so changing all three costs 30 credits, not 90 |
| When edits apply | When you press Apply now, or on their own tonight at midnight in your timezone if you do not. Starting the update costs 30 credits either way. Saving costs nothing |
| Website optimization re-run (site audit and action plan) | 40 credits. One re-run rebuilds the audit and the action plan together; Re-run audit and Re-run action plan on that page are the same run, so it is 40 credits once whichever you press |
| Listing optimization re-run (App Store and Google Play listing audit and action plan) | 40 credits, the same price as the website re-run, and past runs are kept. Tell us if you do not see a re-run button |
| Adding an app listing to a website project, or a website to an app project | 40 credits, shown on the button. The form says up to 5 minutes; the first real runs took about 20, most of it in the queue. A scored audit and a ranked action plan for the added listing or site. The added link cannot be changed or removed, it feeds nothing but its own audit and plan, and its re-run costs 40 credits |
| Website optimization re-run duration | About 15 to 20 minutes |
| SEO audit score | Out of 100. Four pillars of 25 points each: Crawlability, Page clarity, Quotability, Authorship. Under 50 Critical, 50 to 79 Needs work, 80 and up Healthy |
| SEO audit, first run | Free. Adding the website on the SEO page starts it. One website per project |
| SEO audit re-run | 40 credits, shown on the button. Free as a retry when the first audit failed |
| SEO Recheck and Recheck all fixes | Free. Up to 10 rechecks per project in any 24 hours, failed ones included |
| Reddit and X account analysis re-run | 15 credits for Reddit and 15 for X, each with its own version history |
| Marking a single account fix done (Reddit and X account audit only) | Free: press Complete on the fix. On X a fix opens with Open, which shows its details and the Complete button. The site audit has no equivalent |
| Credits included with a plan | 300 per paid period on the 2-week and 4-week plans, 600 on the 8-week plan, per project. Granted in one go at the start of the period, they expire at its end, do not roll over, and are not shared between projects. On the 8-week plan the 600 live for the whole 8 weeks with no reset inside the period |
| Credits included with a trial | 300, the same grant as the 2-week plan, because the trial is the 2-week plan |
| Credit face value | 10 cents. 1 credit is 1 AI chat message |
| AI chat message | 1 credit, from the sixth message of the day |
| Free AI chat messages | The first 5 every day, always, on every plan |
| Free AI chat window | 4 weeks per account. The chat spends no credits inside it, and the end date is shown in the chat |
| Credit packs | 100 credits for $9.95, 300 for $24.95 (save 17%), 1000 for $69.95 (save 30%). A one-off charge on the saved card, not a subscription and not an add-on |
| First credit pack offer | 200 credits for $9.95 instead of 100. Runs for 7 days after the first time you hit a limit, once per account |
| Which credits are spent first | The project's plan credits, then the account wallet |
| Life of bought credits | They never expire. They stay in the account wallet and can be spent in any project with an active subscription |
| Credits for daily limits | Catches cannot be bought with credits at any price |
| Auto top-up | None. Nothing is ever charged automatically; a paid action is blocked instead, with a top-up button |
| Regenerate videos in Post settings | 3 per 4-week window. Free, spends no swipes and no credits, and its own allowance |
| Hashtags in Post settings | Up to 10 always-include hashtags, up to 30 characters each, the # added for you; a checkbox per platform: Instagram, YouTube, TikTok and Facebook |
| Format mix in Post settings | Four formats, Slideshow, Wall of text, Green screen and Hook demo videos, each a share in percent, 25% each by default; any numbers, total exactly 100%; applies to new generations, and Regenerate videos rebuilds the waiting deck with it; Hook demo videos need an uploaded Hook video, otherwise that share goes to the other formats |
| Where the balance is | The credit chip in the app header, and Settings then Credits for the wallet, the plan credits per project and the transaction history |
| Active keywords | Up to 20 |
| Targeted subreddits | Up to 20 |
| Reddit and X account health score | Out of 10. On Reddit it stays at 4 or below until the account is 30 days old with 50 comment karma, and 6 opens the Trusted step. On X, 6 opens Trusted once no critical fix is left |
| New catches, X | Newcomer (a brand new account, first week): 1 reply a day for 3 days, then 2, no links or posts. Regular: up to 5 replies and 1 post a day, no links. Trusted (score 6, no critical fix left): up to 8 replies and 2 posts, links allowed. Insider: up to 12 replies and 3 posts. Each limit starts lower and grows by 1 reply about once a week when at least half of the catches were closed, so the card shows today's limit, which can be below these numbers |
| X pause after a follower drop | 48 hours, when followers drop more than 10% in a week or X hides the profile from search; the reply limit restarts at the start of the step. A profile hidden from search stays paused after the 48 hours until X shows it again |
| New catches, Reddit | Newcomer (a brand new account, first week): 1 reply a day for 3 days, then 2, no links. Regular: up to 7 replies a day, one per subreddit, no links. Trusted (score 6): up to 5 replies a day, links allowed. Insider: up to 5 replies plus 1 post a day in the first week, then 2 posts |
| New catches, Threads | 2 posts per day. Posts only, there are no replies on Threads |
| Reddit posts unlock at | The Insider step: 30 days of account age, 50 comment karma, a score of 6 and no open critical fixes |
| Reddit links and product mentions in replies unlock at | The Trusted step, a score of 6, except in subreddits whose karma bar the account has not cleared |
| Reddit account check frequency | Age, karma and activity every 3 days; an automatic re-audit once a week while the score is under 6 and those numbers moved. Re-run account audit is the manual version, 15 credits |
| Threads post length | Up to 500 characters |
| Rewrites of a reply draft | 5 attempts |
| Video swipes | 20 per day, approvals and rejections both count. A left-swiped card goes to the Archive and can be published from there without spending swipes |
| Caption editing | At the Content details step before the post is scheduled, and with Edit caption on a scheduled post under My posts until it goes out: a separate field per platform, up to 2200 characters each. The video's own burned-in text and imagery are fixed once generated |
| Post description when publishing | Up to 2200 characters |
| Caption limits set by each platform | Instagram 2200, TikTok 2200 via API, YouTube title 100 and description 5000 bytes, Reddit title 300 and body 30000, X 280 without Premium, Threads 500 |
| Images per slideshow card | Up to 10, the Instagram carousel cap. A card above it cannot publish |
| Background media you upload | Images up to 10 MB (JPG, PNG, WebP), video up to 50 MB (MP4, MOV), up to 2 GB per project in total |
| Photos and videos from our library | Photos and videos, picked in Background images and videos through the Add photos and videos tile, one or more per search; no price on the button; picks land in the same list as uploads and follow the same scale |
| Daily limits reset | Midnight in your timezone |
| Analytics funnel steps | From 2 to 20 in a funnel you build. Changed from the three dots on the chart card, Edit, or by asking the AI chat. A flow map starts at one event and follows the steps after it, 3 by default |
| First useful analytics data | About 30 minutes after install |
| Install check window | Last 30 minutes of events only |
| Analytics session timeout | 30 minutes |
| SDK version to pin | 0.8.0. A version ending in -dev followed by a number is an internal build that sends to a separate backend and never reaches the dashboard |
| Pre-built short links | One letter each on your own domain. A new project starts with seven: Reddit /r, X /x, Facebook /f, Instagram /i, Threads /h, YouTube /y, TikTok /t. A project created earlier keeps the links it has |
| Deleting a short link | Permanent. The link and all its tracking data, click history and analytics included, are deleted and cannot be recovered |
| Analytics cookie expiry | 1 year |
| Post metrics for Instagram, TikTok, Facebook, Reddit, YouTube and X | None. No views, likes, comments, shares, reach or saves for any post. What you get after publishing is the live link to the post |
| Payment failure grace period | None. Read-only immediately, card retried for up to 14 days, then the subscription ends |
| Data retention after cancellation | Account and workspace content: kept until you ask us to delete it, then deleted within 30 days of the request. Public social content shown in catches: 30 days. Access to connected social accounts: deleted no later than 30 days after the subscription ends |
| SDK end-user analytics retention | Deleted or irreversibly anonymised 2 months after the subscription ends |
| Refund default | Non-refundable, and no refunds or credits for partially used billing periods |
| Always refunded | Duplicate, erroneous or unauthorised charges; a paid period with nothing generated, in full; the unused second half of an 8-week plan, 50% of the plan price; an untouched credit pack, in full, on request within 14 days of purchase if no purchased credits have been spent since. Anything else: you can still ask, and we review each request case by case |
| Refund assessed | Per billing period, not per subscription |
| Refund response time | 5 business days |
| Refund processing time | 5 to 10 business days to the original payment method |
| Who executes the refund | Us, back to the original payment method, on whichever processor took the payment |
| Support hours | 07:00 to 17:00 UTC, Monday to Saturday, given to you in your own local hours. Sunday is off, and Sunday messages are answered on Monday |
| LinkedIn catches | Not working yet, planned for October 20 |