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Analytics / Your data

Overview

Website traffic by source on one page, where the sources come from, and an empty Overview.

What is the Overview page?#

Overview, under Analytics in the sidebar, brings your numbers together on one page. Today it shows Website traffic: where your site's visitors come from, in the chart Traffic by source.

  1. Total visitors for the period is at the top of the chart.
  2. Each source has its own line and its own chip. Press a chip to hide that source, and press it again to bring it back.
  3. The period starts at Last 30 days. Change it with the date button at the top right.
  4. Refresh pulls the latest data.

Product numbers are not on Overview yet. Your product analytics are on Product, under Analytics.

Where do the traffic sources on Overview come from?#

From the UTM tag on the link a visitor came through, its utm_source. A visit with no UTM tag and no referring site counts as Direct.

  1. Visits through your short links show as heycatch. To see which channel each of them came through, open Short links under Analytics.
  2. AI assistants such as ChatGPT or Claude show as sources when the link they send carries a UTM tag.
  3. Your own campaign links show under the utm_source you give them.

Why is my Overview page empty?#

  1. No analytics installed yet: Overview asks you to connect your website or app and shows an Install button. Install analytics first.
  2. Installed recently: the chart fills in as visitors arrive, so give it a little time after your first visits.
  3. Nothing in the chosen period: pick another period with the date button at the top right.
Last updated 2026-10-07 · Read this page as markdown · Questions? Use Support chat in the app or email support@heycatch.ai